What We are going to Learn in this Search Engine Optimization Course.

Basically SEO is a marketing tool to improve your products and web-pages in Search Engines Results. 

Today Marketing is also called digital marketing. In 2020 everything is available online. There are many big online markets where you can purchase anything for daily life. These markets , manufacturers , book sellers want to increase their online sale. 

For this SEO ( Search Engine Optimization ) is the best tool to promote their products for productive income. There are 5 best tools which have to be discussed as a part of SEO. These 5 tools are as under.

1. SEO - Search Engine Optimization

2. SEM - Search Engine Marketing 

3. SMM - Social Media Marketing

4. OEM - Online Email Marketing 

5. SMO - Social Media Optimization 

These 5 tools used by every Expert in SEO. Million of Products sales online on the basis of these tools. Basically SEO start before web-development. All this we are going to learn in this episode step by step.

 

This is Comprehensive Guide to learn Search Engine Optimization. That what is SEO and how Search engine index your web-pages to ranked at the top.

What is SEO ?

"SEO is a technique / Technology / Tools which are used to increase search engine ranking of a website or blog"

OR

"SEO is a process of a website / Webpage in Search Engine's Natural or un paid Organic Search Results" 

SEO is being used since 1990 when web browsers started working and SEO Word was initially used in 1997. When Google came into being. 

SEO's power transferred from webmasters to Search Engines. If you want to Learn about SEO from Official website Click Here.

If you are more interested to Learn about SEO History please do visit the below link: SEO History

Remember theory is not compulsory in this field but a little more information about the basic theme is also necessary. So we fully focus on the Practical after a while. 

During 1990 to 2000, a webmaster used to send their site to search engines along with meta tags techniques and Search Engines used to index the site or web-pages without checking or filtering the site content. 

But after 2000, Search Engine have a long process of check and re check. They introduce many tools , updates , filter that check your sites time to time and before indexing and include in search results. 

If we talk about Search Engine that is directly link to this job. Search Engine is a place where people search their quires, question etc. Search Engines are those websites which actually render to find new websites/ pages on the web for indexing in their servers.  

People / Users use search Engines for finding specific / required information on the internet. Search engines show relevant websites results when people search.  

Today Google is at the top Search Engine in the world after that Yahoo & Bing has a good share of search from public. 

Because Google is a big boss in this field so the Instruction by Google for SEO are very important. 

If you follow the Instruction of Google in SEO point of view you can easily work and ranked in any Search Results. So we will discuss all the policies of SEO as per Google Point of view. Top 10 Search Engine in the World. 

What is Black Hat SEO 

Black Hat is an illegal techniques which has been used by some spammers who want to cheat search engines by using some bad methods. 

These techniques are no longer accepted by any search engine. No search Engine accept such techniques. They do not allow it any more and still it is a part of market. People use it and mostly their websites / web-pages blocked in search. 

In black hat SEO a webmaster used illegal ways to optimize their web site, this is a short term techniques, following are some examples of black hat SEO. 

Using excessive keywords, Over optimizing sites, using bad links, using hidden text, (Cloaking), show different content to humans and opposite to search engines. 

What is White Hat SEO

White Hat is a Legal Techniques for optimizing a website for search engines. Search Engines have defined a criteria for White Hat SEO's. Or when you work as per Google SEO policies what Google allow to do for webmasters is called white hat SEO.  

White Hat SEO is a legal ways to optimize your site and tell search engines about site, this is a long term technique following are some examples. Not over optimization, Taking care of keyword density, Taking care of meta tags, taking care of Links , balancing your content and everything relevant to search Engine algorithms. 

Content List of this Training Course:

1. SEO Start Before Websites Idea

2. Proper Topic Selection

3. Keyword Research (Free & Paid Tools)

4. Web Hosting &Domain Name

5. Target Audience Techniques

6. On Page SEO Techniques

7. Off Page SEO Techniques

8. Updating Yourself for the future. 

9. Special Support and Tips 

"SEO On Page Components"

1. Domain Name

2. The design of the website

3. Page Layout and nevigation of the site. 

4. Title & Description of the website.

5. Meta Tags

6. Post Titles, Permalinks, Post Descriptioins

7. Article writing, Using Headings, Paragraphs

8. Keywords , Keywords Density.

9. Inbound and Outbound links 

10. Optimizing Images, Optimizing Videos techniques. 

"SEO Off Page Components"

1. Submitting site to search engines

2. Submitting sitemaps to search Engines. 

3. Submitting site to Blog Directories

4. using Social Media Marketing tools.

5. Social bookmarking

6. Googel & Bing webmaster tools in detail 

7. Creating Quality back links for your site. 

8. Google analytic Tools 

9. How to do guest posting on high PR sites

10. What is Google Page Rank? How to improve it. 

11. Some Great SEO Tools for Getting ides 

So Stay with us , for this complete SEO Training Course to discuss with great examples. 

If you are interested to learn the above mention content list stay tuned. Thanks for visiting and Your Kind Consideration. 

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